Creating customer engagement on social media can be a complex thing for businesses to do well. Tracking, monitoring, managing and engaging with activity on social media is an art form.


Course Award: Micro-Credential
Course Duration: 2 Hours
Course Complexity: Intermediate *


Digital marketing can be used to establish a strong, personal connection with customers through social media marketing and engagement, this program will take you through techniques that will enable you to build a solid base of loyal customers and engage social networks through best practices for monitoring and engaging online communities.

This micro-credential requires existing knowledge or previous course completion of ‘beginner’ level programs in Social Media.

This micro-credential leads on to other short courses within the subject area of Social Media.


*Beginner– Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.

Course curriculum

  • 1


    • Social Media – Customer Engagement

  • 2

    Lesson 1

    • Track and monitor social media activity

  • 3

    Lesson 2

    • Respond to customers

  • 4

    Lesson 3

    • Incidents and opportunities

  • 5

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps

  • 6

    The boring stuff

    • Learning Vault Copyright Notice