The Selecting the best marketing activity credential covers the skills and knowledge that assist you in undertaking research to make informed decisions in the best-suited marketing activity to implement to communicate and meet your marketing needs.

The Selecting the best marketing activity comprises of 3 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 2 of 3

Course Award: Micro-Credential
Course Duration: 2 Hours
Course Complexity: Intermediate*

It comprises 4 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • Strategies to implement to assist in analysing market trends
  • Importance of comparing advantages and disadvantages 
  • How to select the most appropriate direct marketing option
  • Developing and implementing marketing activity and business objectives.


Course curriculum

  • 1

    Introduction

    • Selecting the best marketing activity
  • 2

    Lesson 1

    • Analyse changes in market trends
  • 3

    Lesson 2

    • Compare advantages and disadvantages
  • 4

    Lesson 3

    • Select direct marketing options
  • 5

    Lesson 4

    • Marketing activity and business objectives
  • 6

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 7

    The boring stuff

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