The Producing a marketing plan credential covers the skills and knowledge that assist you in developing a marketing plan to be used as a tool in identifying your target market, the benefits associated to your service and/or products in addition to best practices in gaining new customers whilst also retaining existing. 

The Producing a marketing plan comprises of 3 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 3 of 3

Course Award: Micro-Credential
Course Duration: 4 Hours
Course Complexity: Intermediate*

It comprises 5 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • Importance of documenting direct marketing objectives
  • How to review and analyse previous response data obtained
  • Best practices to implement in calculating costs of direct marketing activities
  • Selecting the best methods in reporting direct marketing activities
  • Best practices in assigning responsibilities for the purpose of data capture

 



Course curriculum

  • 1

    Introduction

    • Producing a marketing plan
  • 2

    Lesson 1

    • Document direct marketing objectives
  • 3

    Lesson 2

    • Analyse previous response data

  • 4

    Lesson 3

    • Calculate costs of direct marketing activities
  • 5

    Lesson 4

    • Methods to report direct marketing activities
  • 6

    Lesson 5

    • Assign responsibilities for data capture
  • 7

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 8

    The boring stuff

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