The Marketing - understanding trends and data credential covers the skills and knowledge that assist you in improving your business by identifying areas that are making headway in your organisation and areas that require attention by obtaining valuable data to assist in your long-term strategy.

The Marketing - understanding trends and data comprises of 2 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding. 

Course Award: Micro-Credential
Course Duration: 3 Hours
Course Complexity: Intermediate*

It comprises 5 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • How to interpret trends and market developments.
  • How to interpret and apply statistical analysis to assess business impact
  • How to undertake a quantitative and qualitative analysis and market data comparison.
  • How to undertake a competitor analysis to assist in understanding trends and data.

Course curriculum

  • 1

    Introduction

    • Marketing – understanding trends and data
  • 2

    Lesson 1

    • Interpretation of Trends and Market Developments
  • 3

    Lesson 2

    • Use Statistical Analysis to Assess Business Impact
  • 4

    Lesson 3

    • Quantitative Analysis & Market Data Comparison
  • 5

    Lesson 4

    • Qualitative Analysis & Market Data Comparison
  • 6

    Lesson 5

    • Competitor Analysis
  • 7

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 8

    The boring stuff

    • Learning Vault Copyright Notice