In this unprecedented time, all businesses are vying for new customers, or to retain existing customers. Understanding the importance of strategy in the process of marketing will let your business stand apart from the crowd, but having a clear communication to your defined clientele.

 

Course Series: 1 of 2
Course Award: Micro-Credential
Course Duration: 2 Hours
Course Complexity: Advanced*

 

This course is the first in a 2 part series, in this micro-credential the foundation of strategic thinking behind the marketing process is defined, allowing you to understand why it is such an important part of the overall process for success in business.

 

*Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.


This micro-credential is endorsed by the Australian Federations of Travel Agents (AFTA)


Course curriculum

  • 1

    Introduction

    • Marketing strategically
  • 2

    Lesson 1

    • What is marketing strategy?
  • 3

    Lesson 2

    • The value of market and marketing research
  • 4

    Lesson 3

    • The foundations of a marketing strategy
  • 5

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 6

    The boring stuff

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