The Marketing - Report on data and results credential covers the skills and knowledge that assist you in gathering data to gain a clear insight, and to assist in the marketing decisions moving forward.

The Marketing - Report on data and results comprises of 2 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Award: Micro-Credential
Course Duration: 3 Hours
Course Complexity: Advanced*

It comprises 9 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • How to analyse performance data
  • Reviewing the performance of products and services. 
  • How to forecast and plan in accordance with emerging market trends.
  • Interpreting data for the use of visual presentation
  • The basics relating to business data risk management 
  • The fundamentals of business economics

Course curriculum

  • 1

    Introduction

    • Marketing – Report on Data and Results
  • 2

    Lesson 1

    • Analyse Performance Data
  • 3

    Lesson 2

    • Performance of Products and Services
  • 4

    Lesson 3

    • Forecast Emerging Market Trends
  • 5

    Lesson 4

    • Interpret Data for Visual Presentation
  • 6

    Lesson 5

    • Presentation Quality
  • 7

    Lesson 6

    • Report on Market Data
  • 8

    Lesson 7

    • Business Data Risk Management Basics (optional)
  • 9

    Lesson 8

    • Business Economics Basics (optional)
  • 10

    Lesson 9

    • Learning Resources and References
  • 11

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 12

    The boring stuff

    • Learning Vault Copyright Notice