The Develop marketing strategies credential covers the skills and knowledge that assist you in developing and defining clear, realistic as well as measurable marketing objectives which in turn assist you in planning the marketing strategies best suited to meet your objectives.

The Develop marketing strategies comprises of 3 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 1 of 3

Course Award: Micro-Credential
Course Duration: 2 Hours
Course Complexity: Foundation*

It comprises 3 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • The development and implementation of customer acquisition strategies
  • The development and implementation of customer retention strategies
  • Practices to implement in developing customer loyalty strategies


Course curriculum

  • 1


    • Develop marketing strategies

  • 2

    Lesson 1

    • Develop customer acquisition strategies

  • 3

    Lesson 2

    • Develop customer retention strategies

  • 4

    Lesson 3

    • Develop customer loyalty strategies

  • 5

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps

  • 6

    The boring stuff

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