Building a marketing plan to attract the right customers is essential. In this crazy time, consumers are looking more intensely at businesses where they are wanting to spend money, so it is essential that businesses plan their marketing activities from a strategic standpoint. 


Course Series: 2 of 2
Course Award: Micro-Credential
Course Duration: 4 Hours
Course Complexity: Advanced*

 

This course follows on from ‘Marketing Strategically’ and takes you through a working case study of how you should build out your marketing plan form a strategic standpoint.

 

Foundation – Introduces a concept and explores the concept and how it is applied

Intermediate – Explores a concept and builds from an entry-level understanding, through to an advanced level or mastery.

*Advanced – Focuses on complexities of subject matter, participants are recommended to have an understanding of subject matter prior to enrolling in course. Typically designed for managers or people with experience in the subject matter.



This micro-credential is endorsed by the Australian Federations of Travel Agents (AFTA)



Course curriculum

  • 1

    Introduction

    • Building your marketing plan
  • 2

    Lesson 1

    • What should guide your marketing strategy
  • 3

    Lesson 2

    • Piecing together a marketing strategy
  • 4

    Lesson 3

    • Technology, laws, and ethics
  • 5

    Lesson 4

    • Creating a markting plan
  • 6

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 7

    The boring stuff

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