The A NEW Tourism Product! credential covers the skills and knowledge required in understanding the role of tourism and the need to identify and develop products that align with market trends and needs.


Course Award: Micro-Credential 

Course Duration: 4 Hours 

Course Complexity: Foundation 


The A NEW Tourism Product! comprises of 4 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

 

It comprises 7 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:


•    The array of tourism products that can be developed. 

•    Methods in identifying and analysing market trends, needs and product/service gaps.

•    Importance of consulting with internal and external stakeholders in the development of tourism products. 

•    Evaluation and selection of best-suited marketing networks to support proposed tourism products.


Course curriculum

  • 1

    Introduction

    • A New Tourism Product
  • 2

    Lesson 1

    • About Tourism Products
  • 3

    Lesson 2

    • Conduct Focused Product Research
  • 4

    Lesson 3

    • Evaluate Information Sources
  • 5

    Lesson 4

    • Consult with Internal and External Stakeholders
  • 6

    Lesson 5

    • Analyse Current Market Trends, Needs and Product or Service Gaps
  • 7

    Lesson 6

    • Identify Product Opportunities and Target Markets
  • 8

    Lesson 7

    • Evaluate Distribution and Marketing Networks that Support Proposed Product
  • 9

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 10

    The boring stuff

    • Learning Vault Copyright Notice