The Identify and evaluate marketing opportunities credential covers the skills and knowledge that assist you in identifying the market opportunities your organisation has and the potential to take advantage of these to potentially meet the needs of customers which are not yet being addressed.

The Identify and evaluate marketing opportunities comprises of 1 micro-credential stacked course of learning, followed by completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 1 of 1

Course Award: Micro-Credential 

Course Duration: 3 Hours Course 

Complexity: Advanced

It comprises 5 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • How to analyse and market business opportunities
  • Researching potential markets, whilst exploring innovative, entrepreneurial, and creative ideas.
  • Strategies to assist in evaluating opportunities that align with organisational goals to determine impact.
  • How to assess external factors that assist in determining return on investment and viability. 
  • Identifying and implementing practices that promote quality service, resources and stakeholder communication.




Course curriculum

  • 1

    Introduction

    • Identify and evaluate marketing opportunities
  • 2

    Lesson 1

    • Analyse market and business opportunities
  • 3

    Lesson 2

    • Research potential new markets to explore entrepreneurial, innovative and creative ideas
  • 4

    Lesson 3

    • Evaluate opportunities against organisational goals to determine impact
  • 5

    Lesson 4

    • Assess external factors to determine return on investment and viability
  • 6

    Lesson 5

    • Changes for quality service, resources and stakeholder communication
  • 7

    Test your knowledge

    • Instructions before taking the test

    • Next steps
  • 8

    The boring stuff

    • Learning Vault Copyright Notice