The Creating tourism products credential covers the skills and knowledge required in understanding how to develop tourism products for specific customers and market segments.

The Creating tourism products comprise of 1 micro-credential stacked course of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 1 of 1

Course Award: Micro-Credential 

Course Duration: 2 Hours Course 

Complexity: Foundation

It comprises 3 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • Identifying products that can be effectively packaged as tourism products. 
  • Understanding the needs of specific customers. 
  • Understanding the needs of niche markets.
  • How to set package pricing of tourism products.
  • Marketing strategies to implement tourism products.



Course curriculum

  • 1

    Introduction

    • Creating tourism products
  • 2

    Lesson 1

    • Consultation with colleagues and customers

  • 3

    Lesson 2

    • Packages for specific customers or markets

  • 4

    Lesson 3

    • Package pricing structures and marketing options

  • 5

    Test your knowledge

    • Instructions before taking the test

    • Test your knowledge

    • Next steps
  • 6

    The boring stuff

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