The Aligning strategy to the future credential covers the skills and knowledge required in understanding the fundamentals of having an organisation work coherently towards achieving an organisations vision and strategy.

The Aligning strategy to the future comprises of 3 micro-credential stacked courses of learning, followed by a completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.

Course Series: 3 of 3

Course Award: Micro-Credential 

Course Duration: 2 Hours Course 

Complexity: Advanced

It comprises 4 lessons of learning, followed by a completion quiz to test your knowledge and understanding.  By the end of this course, you will demonstrate understanding in:

  • The foundations of a marketing strategy and how this can be applied 
  • Developing and implementing an effective marketing strategy. 
  • Working with technology in implementing your marketing strategy 
  • Implementing a marketing strategy that adheres to applicable laws and ethics.




Course curriculum

  • 1

    Introduction

    • Aligning strategy to the future
  • 2

    Lesson 1

    • The foundations of a marketing strategy
  • 3

    Lesson 2

    • What should guide your marketing strategy
  • 4

    Lesson 3

    • Piecing together a marketing strategy
  • 5

    Lesson 4

    • Technology, laws, and ethics
  • 6

    Lesson 5

    • Creating a marketing plan
  • 7

    Test your knowledge

    • Instructions before taking the test

    • Next steps
  • 8

    The boring stuff

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